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The Birthday Boutique

BRAND IDENTITY & VEHICLE WRAP

When a 16-year-old girl shared she had never owned her very own dress, Beverly’s Birthdays made a big move — onto four wheels.

It’s very own mobile fashion truck, The Birthday Boutique, provides low-income children with an experience we often take for granted — shopping! Birthday children at shelters, family centers, and other partner agencies now come aboard to pick out brand new clothing (plus essentials like pajamas, socks, and accessories).

I outfitted the truck in a wrap pinnacle to Beverly’s Birthdays’ brand — a fluid spread of confetti, chevron spanning lines, and swirls of frosting!

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Curbside Cheer

Pull up and celebrate around the Birthday Boutique! Beverly’s was called upon as an essential service during the pandemic and continues to provide for and uplift all audiences from low-income school children to expectant mothers (Itty-Bitty Birthday Showers are the sweetest)!

Rough sketches of the wrap applied to the 2018 Boutique truck — a 1960’s Wonder Bread mobile. In 2019, the truck was upgraded in thanks to Jim Shorkey Auto Group.

 

Credit: Twin Rivers Intermediate School photography via Lindsay Reed

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