Welcome to the design studio of
Bethany “B” McCall
My Background Art
My childhood was rooted in “making!” I craved assignments where I could wholeheartedly apply my imagination and celebrate others. Through homemade birthday cards and student council posters, I discovered my life mantra, “Making Art = Making People Happy.” How lucky I was to have a skillset that contributed a face to a cause — to make its message louder, more well-realized, and more beloved by both the deliverer of the message and its recipient.
I chose the multi-dimensional majors of graphic design and organizational communications, studying at Ohio Northern University. FUN FACT — I also moonlit as our college mascot, Klondike the Polar Bear. Bunches of FUN!
My professional pursuits began in my second favorite city of Chicago, as the lead of all brand and marketing efforts for Bubbles Academy, a leader in arts enrichment. I returned to my native Pittsburgh to serve as the designer within the division of Student Affairs at The University of Pittsburgh. As now a Graphic Design Manager, it’s an ongoing rewarding experience to play a role in the meeting of science, technology, and fun at Pittsburgh’s own Carnegie Science Center.
What’s in the foreground?
My goal is to design vibrant identities for my clients, along with the essential tools to help them shine and activate their audiences. As a self-proclaimed brand cheerleader, I’m proud to uplift missions visually and be an active and valued contributor in the overall strategy, content, and production.
I drew up my creative journey into four key steps …
1) Let’s WONDER Together —
As I wander around your brain, business, and truly get to understand and appreciate your goals. I love getting dreamy — sketching out big hopes, discussing possibilities, and bringing about happy showers of new ideas.
2) Putting it to Paper —
Writing a love letter to your desired outcome! I showcase thoughtful concept options as well as a clear timeline with set deliverables.
3) Let me be your “Busy B” —
I get technical, crafty and keen on all the details that distinguish your identity. The art student in me dives into the quality of shading, line weight, color theory, and more to make your masterpiece a reality. Plus, we’ll schedule check-ins to hear your essential feedback and thoughts.
4) Let the Garden Grow —
Your designed goods are ready to go, but I’m a forever ally to encourage more growth! Be it a logo, a look book, social media assets, or a combination, I’ll set you up for continued success — accessible files, relationships with printers, brand parameters, and additional resources for the best blossoming business.
You can’t spell heart without art (or party!)
A beautiful gift to me as a Pittsburgher, is the pleasure of creating for organizations that are so exceptionally committed to expanding opportunities for our community— serving families and children with immense care. With all my might, I strive to exceed expectations and to truly champion my clients’ mission. Let’s connect!
Skillsets
I have a wide range of experience in publication design, event marketing, digital ad campaigns, copywriting, signage production, art direction, and photoshoot planning.
AND call me anytime to fangirl over and brainstorm possibilities for dynamite paper selections and printing effects!
Favorite Things
Stationery and stickers, Target, Disney art, baked goods, eccentric hair accessories, window shopping, serving as an ice cream connoisseur, requests for color palettes, helping to select one’s “season” (see book “Color Me Beautiful”), guided tours, redheads (Anne Shirley, Ariel, Fancy Nancy, Batgirl, Miss Frizzle), and my phenomenal family!